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Traffic is up. Clicks are rolling in. …so why does the bank account look the same? If your campaigns look good on the surface but sales haven’t followed, you’re not alone. We see this constantly—smart, mission-driven brands with great products and plenty of demand… stuck in what we call “almost working” mode. And here’s the truth: It’s rarely the purpose.It ’s rarely the product. It’s almost always the path from click → customer. Let’s break down the most common reasons ads s

Every week a new AI video tool drops. Faster content. Lower costs. More reach. And somehow… most teams are still stuck trying to figure out which ones are worth their time. So instead of handing you another overwhelming tools list, we did what we always do for clients: We tested.We filtered.We kept only what drives outcomes. Inside this guide, we cover: • The AI video shifts that matter right now • How to think about building a smart, flexible stack • The criteria we used to